Service Scope — 05

Performance Marketing

We build, launch, and manage paid acquisition campaigns across Google Search, Meta Ads (Instagram & Facebook), TikTok, and LinkedIn, combined with server-side conversion tracking (CAPI) and landing page CRO to acquire customers at a defined target CAC.

Deliverables

What's Included

Google Search & Shopping (PMax)
High-intent exact match search ad groups, negative keyword lists, product feed optimization for Google Shopping, and automated bidding tied to target ROAS.
Meta & TikTok Paid Social Campaigns
Campaign architecture built around cold prospecting, dynamic retargeting, custom audience lookalikes, ad creative testing, and localized copy for global buyers.
LinkedIn B2B Account-Based Marketing
Account-Based Marketing (ABM) targeting filtered by company size, job title, industry, and seniority across corporate decision-makers globally.
Server-Side Tracking (Meta CAPI & sGTM)
Server-side Google Tag Manager (sGTM) and Meta Conversions API implementation to bypass iOS privacy restrictions, ad blockers, and data loss.
Landing Page CRO & Funnel Optimization
A/B testing ad destination pages, headline variations, sticky CTA blocks, page load speed fixes, and form field optimization to maximize conversion rates.
Weekly CAC & Attribution Dashboards
Live Looker Studio dashboard tracking Cost-Per-Lead (CPL), Cost-Per-Acquisition (CAC), Return on Ad Spend (ROAS), and Marketing Efficiency Ratio (MER).

Execution Methodology

Sequential Campaign Phases

PHASE 01

Tracking & CAPI Audit

Implement server-side Tag Manager, Meta CAPI, GA4 ecommerce events, and CRM offline conversion loops.

PHASE 02

Audience & Keyword Build

Competitor ad breakdown, high-intent keyword mapping, negative list assembly, and custom lookalike audience generation.

PHASE 03

Creative & Ad Launch

Deploy ad copy variations, video ad angles, static banner sets, and destination landing page A/B tests.

PHASE 04

Weekly Budget Scaling

Reallocate daily budgets to top-performing ad sets, cut low-ROAS assets, and scale winning campaigns.

Client Qualification

Who This Service Is For

DTC ecommerce brands spending AED 20,000+ ($5,000+) monthly seeking lower CAC and higher ROAS.
B2B enterprise companies needing verified corporate leads via LinkedIn ABM and Google Search.
Real estate, financial services, and professional groups seeking qualified inbound inquiries rather than junk leads.
Mobile app and SaaS companies scaling user acquisition across global markets.